Whether it’s the hottest makeup on the market or the latest in beauty marketing trends, you’ll find everything you need to know about the industry right here.
L'Oréal
Graphic Design, Packaging, and Beauty Milestones
In 1907, a French chemist by the name of Eugène Schueller created a hair dye formula under the name Oréal. Now, over a century later, L'Oréal is the world’s largest cosmetics and beauty company, with 23 global brands!
Let’s take a look at the evolution of L'Oréal’s graphic design and packaging, and important beauty milestones
along the way!
1925 - 1933 | 1944 - 1960 | 1985 - FIDM
Tell us about your favorite beauty brand for your chance to win a copy of the new book Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate! Hurry, the contest ends January 20, 2012. Enter now!
Photo and Image Credits:
L'Oréal ads and product shots | loreal.com
FIDM Student Work | Prime Team, Spring 2011: Freddy Fiore, Kisha Kollier, Alicia Monica, Victoria Della Ripa,
Arielle Siber
Package Development and Design is a course in FIDM’s Beauty Industry Merchandising and Marketing Program. Students explore concept development, product positioning, and technical challenges as they work in groups on a project.
