Graphic Design, Packaging, and Beauty Milestones
In 1907, a French chemist by the name of Eugène Schueller created a hair dye formula under the name Oréal. Now, over a century later, L'Oréal is the world’s largest cosmetics and beauty company, with 23 global brands!
Let’s take a look at the evolution of L'Oréal’s graphic design and packaging, and important beauty milestones
along the way!
1925 - 1933 | 1944 - 1960 | 1985 - FIDM
Tell us about your favorite beauty brand for your chance to win a copy of the new book Branded Beauty: How Marketing Changed the Way We Look by Mark Tungate! Hurry, the contest ends January 20, 2012. Enter now!
Photo and Image Credits:
L'Oréal ads and product shots | loreal.com
FIDM Student Work | Prime Team, Spring 2011: Freddy Fiore, Kisha Kollier, Alicia Monica, Victoria Della Ripa,