Fashion & Beauty - "In order to irreplaceable one must alwalys be differnt" - Coco Chanel

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Whether it’s the hottest makeup on the market or the latest in beauty marketing trends, you’ll find everything you need to know about the industry right here.

Evolution of a Brand

L'Oréal

Graphic Design, Packaging, and Beauty Milestones

In 1907, a French chemist by the name of Eugène Schueller created a hair dye formula under the name Oréal. Now, over a century later, L'Oréal is the world’s largest cosmetics and beauty company, with 23 global brands!

Let’s take a look at the evolution of L'Oréal’s graphic design and packaging, and important beauty milestones
along the way!

1925 - 1933 | 1944 - 1960 | 1985 - FIDM


L'Oréal launched O’Cap, their first foam hair wash, in 1928.
L'Oréal created the first soap-free shampoo in the early 1930s, called Dopal. The design trend on the poster featured the airbrush technique.

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Photo and Image Credits:

L'Oréal ads and product shots | loreal.com
FIDM Student Work | Prime Team, Spring 2011: Freddy Fiore, Kisha Kollier, Alicia Monica, Victoria Della Ripa,
Arielle Siber



Package Development and Design is a course in FIDM’s Beauty Industry Merchandising and Marketing Program. Students explore concept development, product positioning, and technical challenges as they work in groups on a project.