Fashion designer Stella McCartney launches her second fragrance as an extension of her label.
Fragrance designer and author of “Fashion Designers and Fragrance,” André Barnwell, who teaches Fundamentals of Fragrance in FIDM’s Beauty Industry Merchandising & Marketing Program, is a guest contributor reporting on the importance of fragrance as an extension of eponymous fashion labels.
Stella Nina McCartney is an English fashion designer and daughter of the former Beatles member Sir Paul McCartney. In 2001, Stella launched her own fashion house in a joint venture with the Gucci Group. Two years later, she launched her first perfume, Stella. She’s now back with her second one to add to her line, L.I.L.Y Stella McCartney for women.
L.I.L.Y stand for “Linda I Love You,” the nickname Stella’s father Paul gave her mother Linda McCartney. With top notes of tuber and pepper, middle notes of pink pepper and lily of the valley, and base notes of musk, patchouli, oak moss, and ambrette, the scent is inspired by Stella’s memories of childhood and the estate in the countryside where she grew up. L.I.L.Y is available in 10, 30, 50 and 70 ml eau de parfum.
“The name is also from the lily of the valley ingredient—I love it as a flower, and so did my mum—it’s delicate, feminine, innocent,” Stella explained to WWD. “It was part of my bridal bouquet. But I also wanted to explore its darker, more masculine side. It’s a woodland flower and I wanted to capture the roots and the earthy side of it.”
Of the seven Stella McCartney boutiques in the U.S., one is located in West Hollywood, just eight miles from FIDM’s main campus in Los Angeles. Stella is a lifelong vegetarian and does not use any leather or fur in her designs.