Try soft, pretty, feminine makeup this fall.
There’s no denying the appeal of pink—it’s pretty, feminine, soft, and playful. And since several of the world’s top fashion designers incorporated the rosy hue into their models’s beauty looks for the Fall 2017 runway shows, it’s undeniably one of the most fetching makeup trends of the season. Pops of neon pink showed up on the runways at Vivienne Westwood, Emilio Pucci, and Trussardi, but for the most part, makeup artists at shows like Marchesa, Marni, Blugirl, and Delpozo focused on softer shades of peachy-pink, rose, and ballet slipper. Several makeup artists used blush like bronzer, applying it to cheekbones and eyelids for an all-over wash of color, while others made a pretty pink pout the focal point.
Bora Aksu Fall 2017, Marchesa Fall 2017, Emporio Armani Fall 2017
Celebs and beauty bloggers have taken to the trend too. We spotted several shades of pink lipstick at the 2017 Teen Choice Awards, from Vanessa Hudgens’s frosty pale pink to Aisha Dee’s bold fuchsia. And because there’s a perfect shade of pink for everyone, stars like the Fanning sisters, the Kardashian/Jenners, Katy Perry, Kelly Rowland, Lauren Conrad, and tons more have been photographed rocking pink makeup in one form or another all season long. (Because nobody really wears pink on just Wednesdays!)
Spiderman Homecoming actress Zendaya matched pink lids and lips with a petal pink frock, Rita Ora’s pop of hot pink at the 2017 Teen Choice Awards, Cupcakes and Cashmere blogger Emily Schuman’s pretty pink pout (psst…she used RMS Lip2Cheek Lip Color in ‘Demure’)
Want to try the trend? The easiest way is to simply rock a pink lip, which anyone can do, no matter how unskilled they are at applying makeup. Pick up a lip palette with several shades of pink to custom blend a signature color just for you. You can also use a liquid or stick highlighter with pink undertones to give your face a pretty pink flush that looks healthy and youthful, or do what makeup artist Tom Pecheux did for the models at Altuzarra and swipe cheekbones, eyelids, and lips with a pink blush (alternatively, you can grab a pink lipstick and blend it into cheeks and eyelids, as well as your lips). And of course, there’s always eyeshadow; again, get a palette with several shades of pink and play around to find your favorite.
Laura Geller Easy Illuminating Stick in Ethereal, nordstrom.com; Marc Jacobs Beauty Eye-Conic Eyeshadow Palette in Provocouture, sephora.com; e.l.f. Matte to Shimmer Lip Transformer Palette in Pink, elfcosmetics.com
NOTE: Not sure which pink will look right with your skin tone? For fairer skin with cool undertones, try a petal pink; for yellow undertones look for a coral or peachy-pink. Medium skin tones look great in any shade of pink, so have fun with everything from cotton candy hues to bright magenta. And for deeper skin tones, any pink with notes of caramel will do, or try a bright pink with purple tones.