The fashion and beauty world is going crazy over this purple hue!
Pantone has named Ultra Violet the Color of the Year for 2018, saying it communicates originality, ingenuity, and visionary thinking. And the fashion and beauty world is embracing it! This deep purple shade has be seen on everything from clothing and hair color to accessories and even makeup. The rich hue also has a starring role in the spring/summer collections of Versace, Gucci, and Kenzo.
Versace, Spring/Summer 2018; Kenzo, Spring 2018 Ready To Wear; Gucci, Spring/Summer 2018
It’s not the first time the color has been favored by artists and designers. It was key for some of the world’s best musicians, symbolic to music icons like Prince and Jimi Hendrix who released hit songs Purple Rain and Purple Haze, decades ago. These days it’s the signature hair color for songstress Justine Skye—and the title of her new album, “Ultraviolet.”
Rhianna for Dior; Justine Skye with ultra violet tresses; Karlie Kloss in a skin tight ultra violet skirt; Queen Elizabeth II sporting the color head-to-toe
Rihanna was also seen sporting the purple trend, in an ad campaign for a collaboration with Dior, to launch a line of futuristic sunglasses. Other celebrities are joining in on rocking the regal trend. This purple tone has been seen on everyone from Ciara to supermodel Karlie Kloss, and even Queen Elizabeth II, making it the must have color of the year.
If you aren’t ready to make the commitment to wear the color, you could always experiment with it in your room decor. Accents of ultraviolet make a bold statement—say a pillow or a throw—and will definitely give your living space a fresh new look.
Prince graphic band tee, forever21.com; Purple chair and purple toile wallpaper; Deborah Lipman Gel Lab Nail Pro Polish in Purple Haze, net-a-porter.com; Purple faux fur coat, misguided.com; Urban Decay Glide-on Eye Pencil in Psychedelic Sister, urbandecay.com; Ultra violet bedroom wall