For the first time ever, Adidas partnered with FIDM Fashion Club on an amazing styling project! Ten Fashion Club Presidents were selected from the Los Angeles area to “cultivate, inspire, and create” the style of the Fall/Winter 2015 Women’s Superstar Lookbook.
Adidas approached FIDM Fashion Club for the project after searching for high school fashion influencers. Ten talented students were selected to work with a professional stylist, Aleali May, at the official Adidas photoshoot at a beautiful loft location in downtown Los Angeles.
The Fashion Club presidents who worked on the project were: Ymani Ethridge, Tiara Wicks, Sage Koren, Raven Smith, Nooneh Aslanian, Emilie Sobel, Desiree Shack, Ashe Taylor, Angel Galvan, and Alma Hernandez.
After the lookbook images were shot and edited, Adidas arranged an exclusive gallery exhibition of the curated work and a VIP party in LA celebrating the Fashion Club Presidents and the project. The Fashion Club Presidents and their families and friends were invited, along with the Fashion Club team, media, Adidas representatives, industry notables, and fashion influencers from across Los Angeles.
A giant mural was hand painted on the outside wall at the gallery exhibition illustrating the finished Adidas looks. Once the sun set, Adidas projected a video on the outside wall which documented the entire project—from concept to completion.
The media coverage of the event was extensive—from a gracious blog post by fashion stylist Aleali May to an amazing post by Teen Vogue. Adidas blogged about it, too!
The lookbook was printed and distributed at footwear retail locations nationwide including Adidas, Lady Foot Locker, Shoe Palace, Six:02, and Sheikh.
Video courtesy of Adidas.
